NEWS
BABYMETAL's Music Enters the Metaverse!
From “listening” to “playing,” a new project has been launched to turn music into an "experience!
Press releases
Kulture Inc. has launched a new project in the Metaverse with the full cooperation of metal dance unit BABYMETAL, which is celebrating its 15th anniversary, in collaboration with Metaverse Creators, Inc., an investor in the fund business "Kulture FUND."
In recent years, Metaverse has been rapidly gaining presence as a “new entertainment space”: VRChat is one of the world's largest VR social metaverse, which is rapidly growing in Japan; Roblox is also called the “gaming version of YouTube,” with close to 380 million monthly users, mainly from Generation Z and Alpha. The world's largest gaming metaverse, both of which have a global following.
BABYMETAL, which celebrates its 15th anniversary this year, is showing remarkable global success, becoming the first Japanese artist to complete a SOLD OUT solo performance at THE O2 Arena in London on Friday, May 30, 2025, and is currently on its largest-ever tour of North America.
BABYMETAL's entry into the Metaverse will not only create a point of contact with a new generation and a culture different from the music scene, but will also create a new entertainment experience starting with BABYMETAL's music in the Metaverse space where people from all over the world can gather at the same time and in the same place. In addition, BABYMETAL will be the first Japanese artist* to deploy content on two major platforms, VRChat and Roblox.
*According to our own research.
Comments from BABYMETAL members
"We are very excited to think that BABYMETAL's music will be delivered to everyone as content for Roblox and VRChat! I hope this is an opportunity for you to enjoy the world of BABYMETAL as much as possible. Please play it a lot!"
The Avatar Dance Stage opened in VRChat today, July 1 (Tuesday)! The stage will feature the world's most popular dance performances, such as"Gimme chocolate!!" and "MEGITSUNE" which are popular around the world, will be performed on an interactive dance stage. Users can dance to BABYMETAL's distinctive and challenging choreography, recorded using motion capture, using their own avatars, and enjoy an immersive experience as if they were a member of the band.
In recent years, Metaverse has been rapidly gaining presence as a “new entertainment space”: VRChat is one of the world's largest VR social metaverse, which is rapidly growing in Japan; Roblox is also called the “gaming version of YouTube,” with close to 380 million monthly users, mainly from Generation Z and Alpha. The world's largest gaming metaverse, both of which have a global following.
BABYMETAL, which celebrates its 15th anniversary this year, is showing remarkable global success, becoming the first Japanese artist to complete a SOLD OUT solo performance at THE O2 Arena in London on Friday, May 30, 2025, and is currently on its largest-ever tour of North America.
BABYMETAL's entry into the Metaverse will not only create a point of contact with a new generation and a culture different from the music scene, but will also create a new entertainment experience starting with BABYMETAL's music in the Metaverse space where people from all over the world can gather at the same time and in the same place. In addition, BABYMETAL will be the first Japanese artist* to deploy content on two major platforms, VRChat and Roblox.
*According to our own research.
Comments from BABYMETAL members
"We are very excited to think that BABYMETAL's music will be delivered to everyone as content for Roblox and VRChat! I hope this is an opportunity for you to enjoy the world of BABYMETAL as much as possible. Please play it a lot!"
The Avatar Dance Stage opened in VRChat today, July 1 (Tuesday)! The stage will feature the world's most popular dance performances, such as"Gimme chocolate!!" and "MEGITSUNE" which are popular around the world, will be performed on an interactive dance stage. Users can dance to BABYMETAL's distinctive and challenging choreography, recorded using motion capture, using their own avatars, and enjoy an immersive experience as if they were a member of the band.
Roblox will launch “BABYMETAL MONSTERS,” a multiplayer horror game themed on the popular song "Headbangeeeeerrrrr!!!!!!!" themed multiplayer horror game “BABYMETAL MONSTERS” will launch on July 11 (Friday)! Original monsters will appear in a space where you can fully enjoy the world of BABYMETAL. In addition, a BABYMETAL gallery will expand in the space after play, creating a new opportunity for more people to discover the appeal of BABYMETAL.
The VRChat world and Roblox game created this time are official contents developed with the cooperation of BABYMETAL. This attempt to redefine music as an experience that goes beyond “seeing and hearing” to “dancing, playing, and spending time together” is expected to serve as a precedent for future use of the Metaverse. Further spatial updates are planned for the future.
Kulture will continue to co-create and execute new entertainment projects with various content holders and startup companies. Please look forward to it.
Outline of "Avatar Dance Stage"
Start date: July 1, 2025 (Tuesday)
Deployment platform: VRChat
URL: https://vrchat.com/home/launch?worldId=wrld_340cb45b-1db7-4962-90e2-983c084c98a4
Music: "Gimme chocolate!!" "MEGITSUNE"
Supported devices: Windows PC (both VR and desktop)
Recommended operating environment (PC): Windows 10 or later, 8GB RAM or more, GPU equivalent to GTX1060 or more
Outline of "BABYMETAL MONSTERS"
Start date: July 11, 2025 (Friday)
Deployment platform: Roblox
URL: https://www.roblox.com/ja/games/87014900491609/BABYMETAL-MONSTERS
Music used: "Headbangeeeeerrrrr!!!!!!!"
Supported devices: Windows / macOS / iOS / Android / Xbox / Meta Quest
Recommended operating environment (PC): Windows 10 / macOS 11 or later, 4GB or more RAM, DirectX 10 compatible GPU
Recommended operating environment (smartphones and tablets): iOS 11.0 Recommended system requirements (smartphones and tablets): iOS 11.0 or later (iPhone 6S or later / iPad 5th generation or later) 3GB RAM or more recommended / Android 5.0 or later (Snapdragon 820 or higher / 3GB RAM or more)
Dedicated X account for this project
@BABYMETAL_GAMES
https://x.com/BABYMETAL_GAMES
Kulture will continue to co-create and execute new entertainment projects with various content holders and startup companies. Please look forward to it.
Outline of "Avatar Dance Stage"
Start date: July 1, 2025 (Tuesday)
Deployment platform: VRChat
URL: https://vrchat.com/home/launch?worldId=wrld_340cb45b-1db7-4962-90e2-983c084c98a4
Music: "Gimme chocolate!!" "MEGITSUNE"
Supported devices: Windows PC (both VR and desktop)
Recommended operating environment (PC): Windows 10 or later, 8GB RAM or more, GPU equivalent to GTX1060 or more
Outline of "BABYMETAL MONSTERS"
Start date: July 11, 2025 (Friday)
Deployment platform: Roblox
URL: https://www.roblox.com/ja/games/87014900491609/BABYMETAL-MONSTERS
Music used: "Headbangeeeeerrrrr!!!!!!!"
Supported devices: Windows / macOS / iOS / Android / Xbox / Meta Quest
Recommended operating environment (PC): Windows 10 / macOS 11 or later, 4GB or more RAM, DirectX 10 compatible GPU
Recommended operating environment (smartphones and tablets): iOS 11.0 Recommended system requirements (smartphones and tablets): iOS 11.0 or later (iPhone 6S or later / iPad 5th generation or later) 3GB RAM or more recommended / Android 5.0 or later (Snapdragon 820 or higher / 3GB RAM or more)
Dedicated X account for this project
@BABYMETAL_GAMES
https://x.com/BABYMETAL_GAMES