Kulture Inc, which creates new entertainment as technology evolves,  has launched KLEW (https://klew.jp/), a platform for new live music experiences.

About KLEW

KLEW is Japan's first (*1) platform that allows digital communication only between fans who have live tickets for the same show or between fans and the artists who will perform.

※１　Results of our research on “communication services between artists and fans involved in live performances” in Japan as of October 2024. Patent pending.

Evolving every ticket from a mere admission ticket to a communication tool

KLEW was developed to increase fan loyalty, which is essential for artists to sustain their activities.

Until now, it has been difficult for artists themselves or their management to information about visitors or to communicate anything to visitors alone off stage, despite the fact that live performances are the moments when fans are at their most passionate.

In order to solve this problem, we realized that we needed to utilize the ticket as it is, which is always in the hands of visitors, and evolve the ticket from a mere admission ticket to a tool that serves as a catalyst for communication between artists and fans, and between fans.

In response, KLEW has implemented an AI-based ticket authentication function. KLEW reads the ticket in the user's hand, determines what kind of user is coming to the performance, and returns the authenticated user information to the artist and management. In addition, KLEW provides an opportunity for users with tickets to communicate digitally with the performing artists before and after the show.

Main features of KLEW

1. AI-based ticket authentication

Regardless of which play guide sells the tickets, visitors can take a photo of the purchased ticket with their smartphone camera and upload it, and the AI ​​will identify the photo of the ticket. This will determine whether the user is actually attending the performance, allowing communication only between the authenticated user and the performing artist.

2. A channel where only authenticated users and performing artists can communicate

This is a communication space for each live performance that can only be accessed by users with verified tickets and the artists performing. Through communication between fans and artists before and after the performance, it increases the anticipation and satisfaction of the one-off live performance. Furthermore, by utilizing the spoiler prevention function, it is possible to provide content (such as set lists) that can only be unlocked by users with verified tickets.

3. Super Messages as a new source of income for artists at live shows

Users can send messages of monetary value directly to artists within their channels, bringing in new revenue sources for live shows in addition to tickets and merchandise.

These messages are more special than regular messages, so fans can use special images for their messages, edit the font size and position, and get their message to the artist in their own way.

4. Badges and tokens to prove your fan loyalty

Proof that you have a ticket or have supported artist with a Super Message will be issued as a badge within KLEW and recorded as a token (NFT) on the blockchain. In the future, we are considering using these badges and tokens to introduce a special offer function for passionate fans.

About the artists and performances

The launch artists who will be using KLEW are Ohzora Kimishima and The Novembers, who have been gaining more and more attention in recent years. KLEW will be available for the following performances:

Ohzora Kimishima

<Applicable performances and channel opening period>

Wednesday, December 4, 2024 Nagoya THE BOTTOM LINE
Channel opening period: November 28, 2024 (Thu) to December 7, 2024 (Sat)


Thursday, December 5, 2024 Osaka Misono Universe
Channel opening period: November 28, 2024 (Thu) to December 8, 2024 (Sun)


Wednesday, January 29, 2025 Tokyo LINE CUBE SHIBUYA
Channel opening period: January 22, 2025 (Wed) - February 1, 2025 (Sat)

The Novembers

<Applicable performances and channel opening period>

Tuesday, November 26, 2024 Shindaita FEVER
Channel opening period: November 24, 2024 (Sun) to December 21, 2024 (Sat) *Already opened


Tuesday, December 17, 2024 Ikeshita UPSET
Channel opening period: November 24, 2024 (Sun) to December 21, 2024 (Sat) *Already opened


Wednesday, December 18, 2024 Umeda Shangri-La
Channel opening period: November 24, 2024 (Sun) to December 21, 2024 (Sat) *Already opened

Future developments

In the future, we plan to strengthen the return of visitor information to artists, provide exclusive benefits based on visitor loyalty, such as badges and tokens held by visitors, and implement further features that will be valuable for both artists and fans.

We aim to be the number one communication service between artists and fans, not just in music, but also in theater, sports, movies, and other markets where tickets exist and where artists and fans exist, and we also have our sights set on expanding globally.

We will be publishing detailed information about future developments on the official Kulture Inc. note (https://note.com/kulture/), so we hope you will check it out.

＜KLEW＞

KLEW：https://klew.jp/

KLEW X：https://x.com/KLEW_info

KLEW Instagram：https://www.instagram.com/klew.info/

Inquiries regarding this release

If you are an artist or management, please feel free to contact us using the form below for more details about our service or to inquire about implementation.

https://klew-for-artist.studio.site/contact