Together with the evolution of technology,
we are devoted to creating new entertainment.

With a strong background in all forms of entertainment, Amuse Group established Kulture as a new challenge to further expand into undiscovered territories within the industry.
Amuse has always been creating new entertainment based on the idea that "only excitement can shoot through people's hearts", always keeping abreast of the changes of the times.

We have been quick to embrace the changing times and take on new challenges, such as Japan's first simultaneous multi-platform pay-per-view online live performance by Southern All Stars in COVID-19 pandemic, Perfume's NFT art "Imaginary Museum "Time Warp" - Reconstruction", BABYMETAL's NFT trading card and NFT virtual sneaker initiatives, and more.

In this context, we believe that it is necessary to utilize new technological trends more aggressively than ever before for the future development of entertainment, and we have established Kulture Inc. to incorporate technological trends such as Web3 and Metaverse into our existing business and to create new services, businesses, and IP. Kulture Inc. will be established as a place to create new services/businesses/IP.

We will not only pursue business success, but also form a team with various members and aim to produce cutting-edge output that will bring new value and excitement to the world.

Please look forward to the future of Kulture.

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